At Grit, we want to make a movement of rising power, hope, and hype by helping others live their best life and reach their goals.

We know that life is hard, and we willingly accept that fact while encouraging others to do so as well. The definition of grit is having courage and resolve. Life won't be fair to you, but it doesn't mean you have to throw in the towel for it.

Grit is here to counter that feeling of hopelessness and fight back against it with you together, and to see you become your best. Whether you're watching our content, repping our gear, getting coaching, following our recipes, or training with us, Grit wants to go beyond something your usual Joe Fitness entity and use it as a vehicle for enhancement across all fronts for you.

Each of us has a different background in the fitness world to offer you and help meet your needs, ensuring that you're only getting Gritty from the best.

Between the experience of competitive powerlifting, bodybuilding, and fighting, mixed in with the mental aspect & experiences of a published author, motivator, and speaker (Yes we have one on the team!), how can you fail?

As long as you're willing to show up and put in the work, you have the option to gain exclusive access to our team directly, no matter your needs in fitness and life - that's what makes Grit go beyond! We're here for you, and genuinely give a sh*t to see you succeed!

We don't just offer our awesome apparel and gym swag: that's just the beginning!

We offer coaching and private sessions from one of our certified personal trainers, training program & meal prep e-books, and accountability checks as well as plans to sponsor athletes down the line.

We also offer access to not one but TWO exclusive groups with our brand: Gritty Gang Alpha and the Gritty Gang Omega!

Gritty Gang Alpha is our affiliate team that works with us to spread the message and power as team members and ambassadors. They will get access to member discounts, first-peeks at new releases and products, and even can earn money doing so. (Like a FWB, but in special deals, money-making incentives, and member discounts - see what we did there?)

Gritty Gang Omega is a works-in-progress that's going to be our subscription-based exclusive insider group where members will have a direct line to us. There, they will get the inside scoop on future moves, exclusive releases for the group only, access to crew of like-minded individuals to network with, and be offered chances to meet with the Grit Founder Team in various locations for future events. Spots will be limited upon roll-out, so don't wait until the doors close once we have our members! (Yes, we're that serious about what we do!)